Video ethnography is a methodology used in qualitative research to get insights into people’s everyday life and help researchers understand how behaviour is influenced by culture and social context.

The process involves spending extended time with participants, giving them the space to tell their story. Using ethnographic interview methods and observational documentary techniques, we help them feel at ease and go about their daily life while being filmed.

Back in the editing room, we create visually compelling short documentaries, to reflect the various themes and findings gathered during fieldwork.

It is a versatile methodology that can be used for in-depth research in a variety of contexts. It is particularly useful for organisations and brands who want to better understand their customers and users, and for charities, NGOs, universities, think tanks and creative agencies who want to find solutions to particular issues.

Over the years I have been involved in several international projects in the German, Italian and English speaking markets. Among the organisations I worked with are Ipsos Mori - Ethnography Center of Excellence, Policy Lab, and Microsoft Research.

Subjects I have explored range from healthcare and social issues to consumer products and the use of new technologies.

Being research projects, most of their outputs are confidential and cannot be showcased here, but you can get an idea by watching the video below. It is a summary of different video ethnographies from Families and Food, a project I filmed for Shift, an award-winning design agency focussed on social impact.

Get in touch if you want to find out more. I am always happy to talk through some ideas on how video ethnography can be applied to your projects.